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Everybody’s Rocking Beyonce’s #IvyParkXAdidas Collection Except The Curvy #BeyHive + Did Bey Crash The Adidas App?! Fans Lose It!

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Beyonce laced all her celeb friends in her brand new #IvyParkXAdidas Collection before the BeyHive could get their hands on it. However, there weren’t any clothing pieces for the Curvy #BeyHive and the Adidas app had technical issues for fans who signed up for the pre-sale. More inside…



One thing is for sure – Beyonce has brand marketing down to a science.  It's just what Queens do.

Before the release of her highly anticipated Ivy Park x Adidas collection, Mrs. Carter (and her team) put together PR packages to send out to a few of her celeb friends that included pieces from her epic collection, which ranges from $25 (for a logo beanie) - $250 (for the Asym Coat). The athleisure line includes bodysuits, hoodies, joggers, jackets and four different sneakers.









Social media posts featuring Bey’s big, orange and purple box filled with Ivy Park goodies have been taking over our timelines. And she even added a hand-written note to each box. The roll out was perfectly put together to get the BeyHive even more excited to cop pieces from the collection. Celebs like Janelle Monae, Yara Shahidi, Cardi B, Missy Elliott, June Ambrose, Laverne Cox, Reese Witherspoon, Ellen DeGeneres, and Hailey Bieber.





















And, of course her Destiny’s Child sisters, Kelly Rowland & Michelle Williams received some too. Former DC singer Farrah Franklin received one as well.







Bey also sent some of her collection to a fan who gushed about her on The Wendy Williams Show recently:



Noticeably missing from Bey’s collection are plus-size pieces. The largest size the collection goes up to is an XL, which is odd since Adidas sells plus-sized clothing up to 4x.



Hmm...we def were expecting to see folks like Ashley Graham to rock this as well.  But maybe it's in the next round!






A pre-sale went down today where BeyHive members could download the Adidas app and be notified when the pre-sale would be live. It was supposed to start at 12pm EST, but several Hive members never got an alert, nor was the collection available.  It's unclear if she crashed the app or if folks just weren't ready:












Maybe they'll have better luck trying to get some of Bey's new collection, which is set to hit stores tomorrow. Good luck!

Before everything sold out during the pre-sale, fans nabbed the videos of the Queen posing it up in her pieces:

Killin' it!


Photo: Janelle's IG


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