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Issa Rae Jumps Into TECH! Invests In Streaming-Media Startup Streamlytics

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Issa Rae just made an investment in an streaming-media app that allows people to monetize from their streaming data. Deets on the “Insecure” star’s investment in Streamlytics inside…

Issa Rae is currently dominating Hollywood. And now, she’s looking to get into the tech biz.

The “Insecure” star/creator just jumped into the streaming data and analytics business, investing in Streamlytics. It’s a start up company based in LA ran by tech entrepreneur Angela Benton (a YBF chick as well). The platform is a data analytics firm that exclusively tracks streaming video and audio consumption with a specific focus on providing data that reflects the usage of people of color.

Issa has a minority stake in the company, which was founded in 2018 as a way to democratize “access to streaming media data for both users and companies who want to leverage it.”

“As streaming services become the standard for how people consume content and information, tools and companies like Streamlytics are necessary for transparency and consumer ownership,” the actress/producer said in a statement. “Angela’s drive and innovative spirit is the reason why she is a pioneer in the tech space and why I’m excited to partner with her in this endeavor.”

Right now, Streamlytics is currently accepting users in a private beta test. The company’s first consumer-facing app, Clture, focuses on helping minority consumers own and monetize their data.



“We’re in a unique moment in time where we have leverage as a community because of our power online and the tides turning in consumers’ favor for data ownership and portability,” Benton said in a blog post earlier this year. “Communities of color already do so many things well, but without owning our data in a tangible way we’ll simply become slaves in a society built off our backs, again.”


Prior to launching Streamlytics, the serial entrepreneur’s previous companies include BlackWeb 2.0, a media platform for blacks in tech, and NewME, an accelerator targeted toward minorities that helped raise more than $47 million in funding.

We're totally here for this! The tech world could def benefit from diversity on al fronts.


Photo: DFree / Shutterstock.com

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